A Canadian pharmaceutical company is forking over $1 billion for what some are calling the new female Viagra drug in what may be one of the biggest investment mistakes in a long time.

One doctor interviewed on a newscast tonight pointed out that the drug doesn’t really do much at all in the way of stimulating a woman’s sex drive, and it has potential harmful side effects.

But even if the drug worked well and had no side effects, the pharmaceutical company has surely overestimated the sexual desire of women — particularly older women, probably seen as the potential customers. Most older women will tell you that sex is not all that important in our lives, and that we would we just as soon snuggle with our loved ones than pop pills and make out like rabbits.

It’s Older Womanhood 101.

But even if older women wanted to take the drug and have sex, sex, sex and more sex, what are the odds their long-time husbands would want to oblige them?

Let’s be honest: men and women who have been married to each other for a long time probably don’t want to have sex very often — at least, not with each other.

I suspect that many of the people who support the production of this drug are men, who are thinking like men thinking of younger mistresses (who probably doesn’t need the new sex pill) . . .

But here’s a tip for the guys: Don’t think this gets you off the hook for a romantic candlelit dinner in a French restaurant, wines, roses and, say, a diamond or two.

Just sayin’ . .

— Jillian